071: Championing Channel Sales with Kevin McGrath
In this episode, David and John catch up with Star2Star’s own Kevin McGrath, Regional Account Director. Travel back with us to the early days, way before Coronavirus, for some fun memories of when John and Kevin traveled together for sales trips and learn how Kevin has evolved his sales process over his many years of experience. Kevin shares a few examples of his technique in building relationships for large healthcare businesses as well as smaller, less complex opportunities, and gives his advice and insights for effective and efficient sales. Don’t miss catching the big indicators for “when to walk away” in sales, or how many meetings add up to TOO many meetings in a world that is limited to mainly virtual meetings.